Business Internal Assesment Final Draft.docx - Personal...

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Personal code: hdg023 MOHAMMED ENTERPRISES LIMITED (METL) “SHOULD METL USE THEIR OWN CHANNEL OF DISTRIBUTION OR A WHOLESELLER FOR DISTRIBUTION OF THEIR GOODS?” SESSION: MAY 2019 PROPOSAL WORD COUNT: 498 WORDS IA WORD COUNT: 1995 WORDS
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Personal code: hdg023 Acknowledgements To Whom It May Concern: I would like to thank and appreciate Mohammedamir Hamza and Fatema Dewji, the respective personnel from the METL Group Board for spending their valuable time by answering my questions during the interview. Their moral support has been highly appreciated, I am honored by the trust instilled in me. Without them, this would not have been possible. Peace and Health, Aliabbas Hameer IB Candidate 2
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Personal code: hdg023 Table of Content Title Page ............................................................................................................................. 1 Acknowledgements ………………………………………………………………………………………………………………2 Contents ................................................................................................................................. 3 Research Proposal ................................................................................................................... 4 Research Question ............................................................................................................................. 4 Theoretical Framework ...................................................................................................................... 5 Areas of the Syllabus to be covered ................................................................................................... 6 Methodology ..................................................................................................................................... 6 Business Techniques ........................................................................................................................... 6 Anticipated Difficulties ....................................................................................................................... 7 Action Plan ......................................................................................................................................... 7 Written Report ........................................................................................................................ 8 Executive Summary ............................................................................................................................ 8 Introduction ....................................................................................................................................... 9 Method Employed ............................................................................................................................ 10 Main Findings ................................................................................................................................... 11 Analysis and Discussion .................................................................................................................... 15 Conclusions ...................................................................................................................................... 21 Recommendations ........................................................................................................................... 22 Bibliography .......................................................................................................................... 23 Appendices ............................................................................................................................ 24 3
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Personal code: hdg023 Research Proposal Research Question Should METL use a whole seller or their own channel distribution for distribution of their goods? Theoretical Framework METL is a Private Limited Liability Company that has stores all over the region in Tanzania. The CEO of the business is Mohammed Dewji. The business is headquartered in Dar-es-salaam, Tanzania. METL currently uses whole sellers to distribute their goods, however the business sees a prospect in changing it to using their own channel of distribution. The company believes this decision may be very vital in a major difference in the company’s yearly turn over. With this research question, METL would gather all pieces of information and look at this from all possible dimensions which will lead us to conclude if the decision will be beneficial and the possible drawbacks of making the decision. 4
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Personal code: hdg023 Areas of the Syllabus to be covered Unit 4.5: The four P’s (production) This decision will be directly linked to the production, because this is going to be the means of the distribution method. Unit 4.6: Extended Marketing The process, physical evidence and people all are all factors that influence the distribution method. Unit 4.7: International Marketing The delivery process directly affects the choice of distribution. Unit 1.7: Organizational Planning tools I will be using three tools to analyze my data; fishbone diagram, decision tree and force field analysis. Methodology Possible sources of information Interview with Marketing Director and a To get a basic outline on why the company 5
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Personal code: hdg023 Major Employee wants to change their distribution method.
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