dq.docx - If I were in the new CEO or CMO\u2019s shoes I would spend the first 90 days of my time familiarizing with the business model and the inner

dq.docx - If I were in the new CEO or CMO’s shoes I would...

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If I were in the new CEO or CMO’s shoes, I would spend the first 90 days of my time familiarizing with the business model and the inner workings of the organization, much like Kathryn’s strategy in The Five Dysfunctions of a Team (Lencioni, 2). How does the business make money? Who are we currently targeting and how do we reach them? How does the organization operate internally, and what roadblocks or pressure points need to be alleviated? What’s our mission and values? How do we differentiate from our competition? What dysfunctions are we facing that are contributing to our increasing losses? I understand there will likely be lack of trust as an outsider is stepping in – to combat this, I’ll be sure prioritize communication. I’ll make a strong effort to build relationships with my peers on the executive team and manager level subordinates, as well as communicate often with the organization through town hall meetings as needed.
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  • Spring '16
  • Christine Fuselier

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