bu susi sitik.ppt - MENGKOMUNIKASIKAN NILAI PELANGGAN...

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MENGKOMUNIKASIKAN NILAI PELANGGAN STRATEGI KOMUNIKASI PEMASARAN TERINTEGRASI
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PERAN KOMUNIKASI PEMASARAN Komunikasi Pemasaran adalah sarana di mana perusahaan mengkomunikasikan secara jelas dan persuasif nilai suatu produk dan merk yang mereka jual. Guna membangun hubungan yang baik antara perusahaan dengan konsumen/pelanggan.
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BAURAN KOMUNIKASI PEMASARAN 1. Periklanan : segala bentuk promosi ide,barang, atau jasa dengan sponsor tertentu. 2. Promosi Penjualan : insentif jangka pendek untuk mendorong pembelian atau penjualan produk atau jasa. 3. Hubungan Masyarakat : membangun hubungan yang baik dengan berbagai kalangan untuk kepentingan citra perusahaan. 4. Penjualan Personal : presentasi pribadi oleh wiraniaga perusahaan untuk tujuan menghasikan penjualan dan membangun hubungan pelanggan. 5. Pemasaran Langsung : Hubungan langsung dengan knsumen idividua yang ditargetkan secara cermat untuk memperoeh respons pelanggan.
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KOMUNIKASI PEMASARAN TERINTEGRASI Komunikasi pemasaran terintegrasi atau Integrated
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