P3 2 Ethics in Sales, Marketing Intellectual Property.pptx - Btec Level 3 Business Unit 37 Business Ethics Aims and Objectives \u2022 Research ethics in

P3 2 Ethics in Sales, Marketing Intellectual Property.pptx...

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Btec Level 3 Business Unit 37 Business Ethics
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Aims and Objectives Research ethics in sales and marketing
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Ethics in sales and marketing Spamming relates to sending thousands of emails. Some are blocked but others get through Associated with spamming is spoofing. These are fake emails that pretend to be from a reputable source. Some of these may contain viruses
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Ethics in sales and marketing Phishing is acting as someone trustworthy in an email or a text but in fact attempting (and succeeding) in gaining personal information such as usernames, passwords, and credit card details
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Ethics in sales and marketing There has been accusations that reviews on sites such as Trip Advisor are actually made up to make you look better. This is called ‘Raising Your Own status’. Likewise some companies will write negative reviews on competitors’ sites. Another issue is Greenwashing . This is advertising yourselves as environmentally aware but nit actually doing a great deal
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