reveiws.docx - No.1 In this paper writer Lydia and David has present Organic and local food consumer behaviour Alphabet Theory Under this research

reveiws.docx - No.1 In this paper writer Lydia and David...

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No.1. In this paper writer Lydia and David has present Organic and local food consumer behaviour : Alphabet Theory . Under this research semi-structured interviews are conducted to understand why consumer’s buy organic and local foods. In this research Value- belief -Norm (VBN) and Attitude- Behaviour-Context (ABC) theory was used. Findings show that organic food shoppers in particular are motivated by values , beliefs, norms. However, all these interviews infer that habit of people, their knowledge towards organic foods and information seeking are also an important factors to understand why consumer choose organic food. (2010) NO.2. In this paper writer Ramabalak and Govind has present study to investigate the consumer’s intention to purchase organic food in the context of a developing nation like India using the theory of Planned Behaviour. Responses were collected from 220 young consumers adopting convenience sampling approach. The study has supported the incorporation of new constructs in the TPB as it has improved the predictive power of the proposed framework in determining consumer’s intention to purchase organic food.(2015) N0.3 In this paper writer Biao and Liyuan has present consumer perceptions and attitudes of organic food products in Eastern China. Mixed (quantitative and qualitative ) market surveys approach were used to provide a potentially deeper insight into consumers perspective and help to get a better picture of the complex factors involved , this research help organic food industry in China to expand its market and improve its profitability and reliability. According to this paper main thing which set going people towards organic food is health and safety and main thing which fence people from buying organic food is lack of knowledge. (2014) NO.4 In this research paper Dawn, Craig , Jennifer summarize much of the author’s research on preferences of consumer’s
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