MGT407-Marketing Management_MeenakshiGupta.docx - MGT407-Marketing Management Question Reflect on the organization you are currently working in(or

MGT407-Marketing Management_MeenakshiGupta.docx -...

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MGT407-Marketing ManagementQuestion:Reflect on the organization you are currently working in (or immediately priorto this) as to how this brand currently uses various elements of the integratedmarketing mix while delivering value to its target market. Study across all themarketing mix elements and analyse the extent to which they are used in thisbrand’s integrated marketing programs. You should consider how all themarketing mix elements such as the product (brand), promotions (marketingcommunications), place (distribution) and price connect with the company’starget market. Points for review: 1. Are all the marketing elements used by the brand, integrated and sending aconsistent image and message to the target market? Justify.2. Provide your recommendations for betterment of the same.3. Evaluate whether your company possesses the equity of a loyal customerbase. Identify the reasons for its high/low customer loyalty. 4. If you opine that the company suffers from low customer loyalty, provideyour recommendations to ensure unflinching loyalty.Answer:If we talk about purity of products at our homes, then only name which I herefrom mother is Patanjali and her trust for the brand is so much that I don’tthink so it would be easy for any other product to take place of it. Similarly, thistrust has been seen in my relatives, my colleagues and also last but not theleast is my roommate who is big fan of Patanjali. If you turn your head insidemy room the only brand for each product type which my roommate uses isPatanjali and trust me by seeing her trust I also tested few products and theresults are far better than any other product. So I would like to answer allabove points by presenting Patanjali Ayurveda Ltd. By Ramdev. But before thatlets discuss Integrated Marketing Communication(IMC).Having a great product available to your customers at a great price doesabsolutely nothing for you if your customer don’t know about it. That’s wherepromotion enters the picture. In todays environment promotion include IMC,IMC involves bringing together a variety of different communication tools to
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