Presentation (1).pptx - ALPEN BANK Launching credit card services in Romania Group-4 INTRODUCTION Headquarters in Zurich Basic deposit wealth management

Presentation (1).pptx - ALPEN BANK Launching credit card...

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ALPEN BANK: Launching credit card services in Romania Group-4
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INTRODUCTION Headquarters in Zurich Basic deposit, wealth management, loan services,etc. Idea of a credit card business for Romanian consumere were not new Credit Card Industry: Network Associations, Merchant Aquirers, Merchants and Card issuers Ditribution of ‘merchant discount’ among the parties Penalty fess,Interest income and annual fees
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ECONMOICS OF THE CUSTOMERS AT ALPEN BANK Affluent Customers At leat 500 euros monthly income Top 10% holding 24% of the wealth Consious of their image and too much focused on status Less Price Sensitive and attracting customers Middle Class
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Unformatted text preview: At least 200 euros monthly income Willing to compromise and make price-driven decisions Card utilization relatively low Serving them could mean lower interest income and interchange for banks Discus the aspect of customer acquisition at Alpen Bank. Target Affluent Customers 1. Existing customers 2. Break even point is reached in less number of Customers 3. Position credit card as a high-end premium product 4. Incentive program to encourage consumers to use the card 5. In preparation for Romania joining the EU in 2007,Alpen bank can offer no withdrawal/service fees on their credit card while travelling in countries within EU...
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