Alphabet Q4-6.docx - Q4 Facebook Microsoft Verizon are the major competitors Google should worry about Facebook because of its increasing market share

Alphabet Q4-6.docx - Q4 Facebook Microsoft Verizon are the...

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Q4 Facebook, Microsoft, Verizon are the major competitors. Google should worry about Facebook because of its increasing market share and penetration into consumer behaviour through what’s app, Instagram and messenger Recommendation Since mobile advertising is increasing rapidly and google lacks a strong product to compete against Facebook, Google should focus on promoting and improving its messaging services Allo in which AI can become an integrator for all google services (AI powered conversions) Q5 Google is using platform strategy to increase its user base and reach through its diversified
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Unformatted text preview: portfolio of services which are free of cost. Strengths Large user base, precision marketing, refined algorithms Weakness Security and modifications, Monopoly in the industry raised a concern for anti-trust and governance issue Q6 Alphabet is pursuing conglomerate type of diversification strategy where there is no commercial and technology relation between its subsidiaries. Alphabet organizational structure is divisional with different brands to continue to pursue long-term, life-changing initiatives while simultaneously increasing transparency and management focus in the core business...
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