T320-Block1-Part6.pdf - T320 E-business technologies foundations and practice Block 1 Part 6 E-business relationships and business models Prepared for

T320-Block1-Part6.pdf - T320 E-business technologies...

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T320 E-business technologies: foundations and practice Block 1 Part 6: E-business relationships and business models Prepared for the course team by Ian Martin Introduction 2 Overview 2 Aims 2 Types of e-business relationship 2 Classifying e-business relationships 5 Transaction matrix 5 Intermediaries 6 Business models 7 Value proposition 7 Revenue model 8 Market opportunity 9 Competitive environment 9 Classifying business and revenue models 9 The supply chain and the value chain 11 The supply chain 11 The value chain 12 Value 13 Summary 14 Glossary 15 Answers to self-assessment activities 16 Acknowledgement 17 Copyright © 2009 The Open University WEB 00811 5 2.1
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T320 E-business technologies: foundations and practice Introduction Overview You saw from Earl's (2000) six-stage model in Part 4 that e-business can be viewed as an evolutionary journey, from simply establishing a web presence to transforming the entire organisation into an e-enterprise. I shall now look at some complementary ways of making sense of an organisation's e-business operations. First of all I'll categorise the kinds of transactions that can take place between different types of e-business stakeholders. These transactions occur within relationships that are crucial to business success. Drawing on Part 5, I'll touch on the importance of trust in these relationships and the way e-business can affect their nature. This will be followed by an examination of four of the principal components that make up an organisation's business model and an attempt to classify organisations according to similar types of business model. I'll finish by taking a look at the concepts of the value chain and the supply chain. Although these two terms are often used interchangeably, in fact each gives a different focus on a linear representation of the relationships and transactions that are involved in providing a product or service, from its beginning to its ultimate end. To provide continuity with the block so far, the case study for this section will remain within the retail sector. This should also provide you with an accessible introduction to some of the less visible processes that lie behind business-to-consumer interactions. As well as picking examples from a number of familiar online retailers I shall also look, via a short video case study, at the business-to-business relationships of a long- established physical retailer, Tesco. Aims The aim of this text is threefold: to help you understand the different kinds of e-business relationships that can exist between an individual and an organisation, and between two different organisations; to give you the tools you need for classifying an organisation in terms of its business model; and to introduce some important business concepts, namely the supply chain and the value chain.
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  • Fall '13
  • Block-1 Part-6

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