Chapter 11.pptx - CH 11 Being Credible and Using Evidence By Niroj Dev Pandey Source Credibility and Its Importance The most important resource you have

Chapter 11.pptx - CH 11 Being Credible and Using Evidence...

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CH- 11 Being Credible and Using Evidence By: Niroj Dev Pandey
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Source Credibility and Its Importance The most important resource you have for convincing an audience is yourself They will not listen to someone who has not earned the right to talk about that subject Finding ways to convince your audience that you are trustworthy and qualified enough is one of the most important objectives for any speaker You are the source of the message, you need to be concerned about your source credibility – the audience’s perception of your effectiveness as a speaker Source credibility is not something a speaker possesses, like suit of clothes It is subjective to perceptions, just like some liking a song
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Source Credibility and Its Importance To convince on your credibility, consider following questions What are your motives speaking in this topic? Why are you qualified to speak on this topic? What work have you done to ensure your information is correct? In what ways will audience benefit from your information? Effective speakers find ways to address all these questions more subtly The results add upto increase credibility of the speaker, audience is more likey to trust and respect
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Source Credibility and Its Importance Credibility is a challenging issue for beginning speakers Sincerity and Goodwill is the best way for beginner speakers Speakers who lack/fail to establish credibility during their presentation have little chance of having an impact. Combination of factors also affect i.e Speaker, topic, situation and the message Your qualifications influence the audience’s perception about your credibility Your message is another major factor i.e Relevance of your message
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Dimensions of Credibility Competence Trustworthiness Dynamism Common Ground
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Competence The degree to which a speaker is percieved skilled, qualified, experienced, authoritative, reliable and informed Any one of them or a few might make the speaker credible Words, skillful use of technology and an air of authority convey your own competence as a speaker Tell your audience about your expertise, you can also suggest expertise without being explicit Need to be familiar with your speech and information Focus on translating ideas, break down ideas into metaphors, anecdotes, vivid descriptions, visual aids Finally to be competent, make your speech become comfortable
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Trustworthiness The degree to which a speaker is considered to be honest, fair, sincere, friendly, honrable and kind Judge honesty based on their past behavior and goodwill You may have to reveal your audience why you are trustworthy Being respectful of other’s point of view might be a sign of fairness Trustworthiness is difficult to establish in first speech Firstly present fair and balanced information Using reliable sources and presenting other’s viewpoints can also show trustworthiness Using a confident tone and maintaining eye contact is another element
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