BA 318 Article #2 4_16_19.pdf - Poitras 1 Zachary Poitras BA 318 01 Article#2 Effectively Marketing using the Mobile Application YouTube YouTube is a

BA 318 Article #2 4_16_19.pdf - Poitras 1 Zachary Poitras...

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Poitras 1 Zachary Poitras BA 318 - 01 Article #2 Effectively Marketing using the Mobile Application YouTube YouTube is a power tool when utilized correctly, businesses can market to the individuals most likely to purchase their goods or services. When engaging with individuals on YouTube, the business is taking a proactive measure as they are using videos to attempt to influence the environment being operated in. A successful account will market to the customers needs and wants regarding the business’ products/services, attract and grow a customer base, and build a strong business - customer relationships. YouTube is available in 76 different languages and 88 countries allowing marketing content to be available to a large percent of the world population (Previte) making it the a vital tool to use if marketing internationally. When marketing on YouTube’s video based platform, the business’ advertisements can vary in length, topic, and purpose, because of this, the business’ marketing team must create an advertisement that captures the attention of the viewer to entice them to click on the video.
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