Unethical Misconduct Essay.docx - Running head UNETHICAL MISCONDUCT 1 Unethical Misconduct Lauryn Wallace Rio Salado Business Organization and

Unethical Misconduct Essay.docx - Running head UNETHICAL...

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Running head: UNETHICAL MISCONDUCT 1 Unethical Misconduct Lauryn Wallace Rio Salado Business Organization and Management MGT175 Stefan Renoth November 17, 2017
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UNETHICAL MISCONDUCT 2 Unethical Misconduct The article I read considered how Octane Fitness and Highmark Inc.’s ruling from the U.S. Supreme Court could lead to ethics investigations by the U.S. Patent and Trademark Office (USPTO). In the article, McCable suggests that any form of publicity is “bad news.” Typically, marketing denotes any press is good press- as long as they give credit to the right name. The court dispute occurred because good names were exploited under negative innuendos. Octane was under ethical investigation for alleged litigation misconduct. This meant that the attorneys working the case had his or her practice in danger. Octane illegally used Highmark’s patent and trademark. I feel that the actions of Octane Fitness were unethical because proper credit must always be given to an organization if you want to use their ideas.
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