cetak.pdf - Journal of Applied Packaging Research Volume 7 | Number 3 Article 3 2015 Strategy Formulation for Performance Improvement of Indian

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Journal of Applied Packaging Research Volume 7 | Number 3 Article 3 2015 Strategy Formulation for Performance Improvement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix Mahima Gupta The Northcap University (Formerly ITM University), Gurgaon, India , [email protected] Charu Shri Dr. The Northcap University (Formerly ITM University), Gurgaon, India , [email protected] Anshu Agrawal Dr. The Northcap University (Formerly ITM University), Gurgaon, India , [email protected] Follow this and additional works at: Part of the Business Administration, Management, and Operations Commons , Entrepreneurial and Small Business Operations Commons , and the Strategic Management Policy Commons This Article is brought to you for free and open access by RIT Scholar Works. It has been accepted for inclusion in Journal of Applied Packaging Research by an authorized administrator of RIT Scholar Works. For more information, please contact [email protected] . Recommended Citation Gupta, Mahima; Shri, Charu Dr.; and Agrawal, Anshu Dr. (2015) "Strategy Formulation for Performance Improvement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix," Journal of Applied Packaging Research : Vol. 7: No. 3, Article 3. Available at:
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Strategy Formulation for Performance Improvement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix Cover Page Footnote We would like to acknowledge with gratitude Prof. Prem Vrat for helping me to develop new ideas. We want to thank the concerned experts for giving their valuable suggestions and sharing their vast experience in corrugation industry. We sincerely thank them for their sincere cooperation during focus group sessions. This article is available in Journal of Applied Packaging Research:
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60 Journal of Applied Packaging Research Strategy Formulation for Performance Improvement of Indian Corrugated Industry: An Application of SWOT Analysis and QSPM Matrix Mahima Gupta The Northcap University [email protected] Anshu Agrawal The Northcap University [email protected] ABSTRACT Strategy formulation and implementation is one of the most important tasks that managers in every organization need to perform. This process has emerged with a range of approaches that enjoyed different levels of support and recognition over time. But, somehow in Indian unorganized SMEs, it has not been applied effectively. The aim of the present study is to develop an appropriate strategy for Indian corrugated firms. To reach this object, the study suggests SWOT analysis along with QSPM and SPACE matrix. Vast literature survey was done to explore different factors for SWOT Analysis and then the weight and importance of each factor was defined by using Focus Group approach. Based on the inputs given by experts during focus group session, EFE and IFE matrixes were developed. The result of SPACE matrix showed that aggressive strategies are required to pursue. The QSPM after analysis
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