Case 10 GM. Victoria Alexander.docx - Victoria Alexander 17 November 2019 BA-414-OL General Motors in 2017 The CEO of General Motors Mary T Barra was

Case 10 GM. Victoria Alexander.docx - Victoria Alexander 17...

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Victoria Alexander17 November 2019BA-414-OLGeneral Motors in 2017The CEO of General Motors, Mary T. Barra, was faced with several issues while workingfor General Motors. One main issue she was faced with was that the firm had been dismantling unprofitable operations, which included abandoning Russia and certain Asian markets. Also, soon after she became the CEO of GM, Barra had to deal with a devastating ignition switch flaw that resulted in 139 deaths and $2.1 billion in fines, lawsuit settlements, and recall costs. She was also faced with becoming the CEO of a company that filed bankruptcy five years prior to hernew position as CEO. Barra used strategic management by pushing the firm to get more involved in new developments, such as electric vehicles, ride sharing, and driverless cars. Also, in January of 2016, GM announced a $500 million investment in Lyft, the country’s second largest ride-share service. They have subsequently worked with Lyft to develop a program which allows Lyft drivers in seven big cities to rent GM cars at a discount. The firm has also acquired Cruise
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