project 3 GO.docx - PROJECT-3#ShareACoke The idea behind the hashtag\u2014cokes with names and titles on them\u2014drove massive numbers of sales and

project 3 GO.docx - PROJECT-3#ShareACoke The idea behind...

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PROJECT-3 #ShareACoke The idea behind the hashtag—cokes with names and titles on them—drove massive numbers of sales, and generated a ton of user-generated content on social media. People were snapping Instagram shots of bottles with their friends’ names; I even saw not one, but two pregnancy announcements where the first-time parents had “Mom” and “Dad” cokes in their announcement on Facebook. #IceBucketChallenge The #IceBucketChallenge campaign did two things in droves. It raised awareness about ALS, and it raised a ton of money for the ALS Association. This is still a great example of how nonprofits can create fun, engaging hashtag campaigns to raise funds and awareness. #PutACanOnIt It actually inspired so much UGC that it got Red Bull a ton of attention at absolutely no cost ; users were doing all the work for them. All they had to do was share some of the very best content that users created, #TweetFromTheSeat
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