BISLERI hrm.docx - CARDIFF METROPOLITAN UNIVERSITY UNIVERSAL BUSINESS SCHOOL NAME SHLOK JAIN COURSE BABAM 8 SUBJECT HUMAN RESOURCE MANAGEMNET MODULE

BISLERI hrm.docx - CARDIFF METROPOLITAN UNIVERSITY...

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NAME: SHLOK JAIN COURSE: BABAM 8 SUBJECT: HUMAN RESOURCE MANAGEMNET MODULE LEADER: PROF. BRIG GPS CHEEMA TOPIC: BISLERI STUDENT ID: st20167992 CARDIFF METROPOLITAN UNIVERSITY UNIVERSAL BUSINESS SCHOOL
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INDEX 1. 2. 3. 4. 5. 6. 7. 8. Industry analysis About the company Bisleri’s journey Business activities of Bisleri Management of its people Organizational structure of Bisleri Learning outcomes in relation to HRM Bibliography Pg.2 Pg.2 Pg. 3 Pg. 3-5 Pg. 6-7 Pg. 8 Pg. 9 Pg. 10 PAGE 1
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Industry analysis The scarcity of water around the world in recent years, has given the bottled water industry a great many opportunities, especially when it comes to the third world countries. The per capita bottled water consumption in india is less than 5 litres per year when compared to the global average of 29 litres. (bottledwaterindia.org) “Bisleri” a company based in Bombay which had Italian antecedents ruled the market in complete monopoly till the early 90s. mineral water meant “Bisleri” and vice versa. About the company. In 1949 the Parle group, which was founded by late Shri Jayantilal Chauhan started manufacturing of one of its kind soft drinks. After being launched in India in 1965, and Parle bought Bisleri Ltd. from Signor Felice Bisleri, who was an Italian entrepreneur. Bisleri originated from a spring called Angelica which was in a town called Nocera Umbra. VISION “Our vision is to be the dominant player in the branded water business. We must expand and be a leader in the premium beverage category.” (Bisleri.com, 2019) MISSION “We must have world class quality, at the lowest production and distribution cost. This will make us an unbeatable leader, and we will have satisfied loyal customers” (Bisleri.com, 2019) VALUES “Bisleri believes in Integrity, Teamwork, Cooperation, Quality, Passion, Openness and Transparency.” (Bisleri.com, 2019) PAGE 2
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BISLERI’S JOURNEY 1965- Bisleri was launched in Mumbai. 1991- Bisleri 20 litre was introduced with a concept of an economy pack for the Indian homes and offices. 2000- Bada Bisleri was introduced, which is a 1.2 litre pack. 2006- Bisleri became a household name for mineral water, thus its design and packaging was changed from blue to green, to differentiate itself from competition. Bisleri also launched Natural Mountain Water from the Himalayas 2010 - Bisleri launched “stay protected” campaign. And also introduced the 15 litre family pack. 2011- Bisleri Club Soda was launched. 2012- Vedica reinvented 2016 - Bisleri introduced four fizzy soft drinks. 2017- Bisleri launched “Fonzo”, a drink with mango taste and unique fizziness. 2018 - the world’s first vertical manufacturing plant for mineral water was launched by Bisleri. Business activities of Bisleri Since the last 50 years, Bisleri has been the leading company for manufacturing packaging drinking water in India, and its business ventures have been continuously expanding, with a current standing of 125 operational plants out of which 13 are owned
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