dss730-2.docx - 1 Google Analytics is one of the most useful web analytics applications available today It offers an insight into the performance of the

dss730-2.docx - 1 Google Analytics is one of the most...

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1 Google Analytics is one of the most useful web analytics applications available today. It offers an insight into the performance of the website, visitor's behavior, and data flow. It also helps to track and measure visitors, traffic sources, goals, conversions and generates reports on audience analysis, Acquisition analysis, Behaviour analysis, and conversion analysis.
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2 The Google analytics tool helps users to discover where visitors are located, so that one can target those areas. Use a geographic filter to figure out which countries, regions or states generate more sales and users can use this information to create advertising campaigns for the specific locations. To concentrate on a specific country or target your ad worldwide through Google Analytics, just look under the Visitors menu to see the Location demographics of your visitors.
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3 Here, the user can see his worldwide visits, the average time on site, percentage of new visits and bounce rate of visitors from particular countries. Users can also see the stats of particular countries as well as the goal conversion rates in specific regions.
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  • Fall '16
  • HongjenD.Chen

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