exa 2 IO 2t inv 2019 (1).docx - Examen 2do turno de Investigaci\u00f3n Operativa II Carrera de Administraci\u00f3n de Empresas UMSA Curso de invierno 29 julio

exa 2 IO 2t inv 2019 (1).docx - Examen 2do turno de...

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Examen 2do turno de Investigación Operativa II Carrera de Administración de Empresas UMSA Curso de invierno, 29 julio 2019 Nombre………………………………………………………………..…………………….CI: …………………………. 1. (25pts) Un producto nuevo de la empresa DISMAC está queriendo introducir al mercado de La Paz y tiene las siguientes proyecciones de utilidad (en miles de dólares) y probabilidades asociadas: U tilidad 150 100 50 0 -50 -100 P robabilidad 0,10 0,25 0,20 0,15 0,20 0,10 a. Utilice el método del valor esperado para decidir si comercializa el producto nuevo o no. b. Debido a los altos montos involucrados, en especial la posibilidad de una pérdida de $100 000, el vicepresidente de marketing ha expresado cierta inquietud respecto al uso del método del valor esperado. En consecuencia, si se realiza un análisis de utilidad, ¿cuál es la lotería apropiada? c. Suponga que se asignan las siguientes probabilidades de indiferencia. ¿Las utilidades reflejan el comportamiento de un tomador de riesgos o de un evasor de riesgos?
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