Drout_Advertising_Survey_Data.xlsx - Question Variable 1 Gender 2 3 Age Education 4 Income 5 Spending 6 Ad Frequency 7 Stereotype 8 Reinforcing 9

Drout_Advertising_Survey_Data.xlsx - Question Variable 1...

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Question Variable 1 Gender 2 Age 3 Education 4 Income 5 Spending 6 Ad Frequency 7 Stereotype 8 Reinforcing 9 Transform
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10 Empowerment%
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Survey Question What is your gender? Male Female What is your age? What is the highest level of education you have completed? Some High School Classes High School Diploma Some Undergraduate Courses Associate Degree Bachelor Degree Master Degree J.D. M.D. Doctorate Degree What is your annual income? $0 to < $10,000 $10,000 to < $20,000 $20,000 to < $30,000 $30,000 to < $40,000 $40,000 to < $50,000 $50,000 to < $60,000 $60,000 to < $70,000 $70,000 to < $80,000 $80,000 to < $90,000 $90,000 to < $110,000 $110,000 to < $130,000 $130,000 to < $150,000 $150,000 or More Drastic Influential Limited Trivial None Strongly Agree Agree On average, how much do you pay for beauty and hygiene products or services per year? Include references to the following products: soap, deodorant, shampoo, conditioner, lotion, perfume, cologne, make-up, chemical hair color, razors, skin care, feminine care, and salon services. On average, how many beauty and hygiene advertisements, if at all, do you think you view or hear per day? Include references to the following advertisements: television, billboard, internet, radio, newspaper, magazine, and direct mail. On average, how many of those advertisements, if at all, specifically subscribe to gender roles and stereotypes? On the following scale, what role, if any, do these advertisements have in reinforcing specific gender stereotypes? To what extent do you agree that empowerment advertising, which explicitly communicates the unique differences in each individual, would help transform cultural gender stereotypes?
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Somewhat Agree Neutral Somewhat Disagree Disagree Strongly Disagree On average, what percentage of advertisements that you view or hear per day currently utilize empowerment advertising?
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Respondent Gender Age Education Income 1 Female 23 Some undergraduate courses $10,000 to < $20,000 2 Male 22 High school diploma $20,000 to < $30,000 3 Female 24 Bachelor Degree $60,000 to < $70,000 4 Female 23 Bachelor Degree $30,000 to < $40,000 5 Female 23 Bachelor Degree $30,000 to < $40,000 6 Female 24 Bachelor Degree $10,000 to < $20,000 7 Female 30 Doctorate Degree $60,000 to < $70,000 8 Female 28 Bachelor Degree $50,000 to < $60,000 9 Female 20 Some undergraduate courses $0 to < $10,000 10 Male 24 Some undergraduate courses $20,000 to < $30,000 11 Female 24 Associate Degree $20,000 to < $30,000 12 Female 24 Bachelor Degree $30,000 to < $40,000 13 Female 27 Bachelor Degree $70,000 to < $80,000 14 Female 24 Master Degree $0 to < $10,000 15 Female 21 Bachelor Degree $0 to < $10,000 16 Female 23 Master Degree $70,000 to < $80,000 17 Female 23 Master Degree $50,000 to < $60,000 18 Female 20 Some undergraduate courses $0 to < $10,000 19 Female 46 J.D. $10,000 to < $20,000 20 Female 23 Bachelor Degree $40,000 to < $50,000 21 Female 23 Some undergraduate courses $10,000 to < $20,000 22 Male 23 Associate Degree $10,000 to < $20,000 23 Female 21
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