blockchain+logistics.pdf - logistics Article Blockchain for and in Logistics What to Adopt and Where to Start Mario Dobrovnik 1 David M Herold 2 Elmar

blockchain+logistics.pdf - logistics Article Blockchain for...

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logistics Article Blockchain for and in Logistics: What to Adopt and Where to Start Mario Dobrovnik 1 , David M. Herold 2, *, Elmar Fürst 1 and Sebastian Kummer 1 1 Institute for Transport and Logistics Management, WU (Vienna University of Economics and Business), Welthandelsplatz 1, 1020 Vienna, Austria; [email protected] (M.D.); [email protected] (E.F.); [email protected] (S.K.) 2 Department of International Business and Asian Studies, Griffith University, Gold Coast Campus, Parkland Drive, Southport, QLD 4215, Australia * Correspondence: [email protected] Received: 31 July 2018; Accepted: 30 August 2018; Published: 3 September 2018 Abstract: Despite the claim that blockchain will revolutionise business and redefine logistics, existing research so far is limited concerning frameworks that categorise blockchain application potentials and their implications. In particular, academic literature in transport and logistics to date has not sufficiently distinguished between blockchain adoption (‘what to adopt’) and the identification of the right business opportunity (‘where to start’). In response, this paper (1) uses Rogers’ (2003) ‘attributes of innovation framework’ to identify potential blockchain applications and (2) presents a framework explicating four transformation phases to subsequently categorise the identified areas of application according to their effects on organisational structures and processes. Using academic and practitioner literature, we classify possible applications for adoption and provide a framework to identify blockchain opportunities in the logistics industry, thereby helping managers to systematically assess where to start building organisational capabilities in order to successfully adopt and deploy blockchain-based technology. Keywords: blockchain; supply chain management; logistics; innovation; innovation framework; transformation 1. Introduction The application of blockchain technology in the transport and logistics industry is expected to have far-reaching implications [ 1 , 2 ], with some logistics experts considering blockchain to offer ‘enormous potential’ [ 3 ], to “transform the supply chain and disrupt the way we produce, market, purchase and consume our goods” [ 4 ] and to be a “much-needed platform for economic renewal” [ 5 ]. At the same time, managers and scholars are drawing parallels between blockchain and a ‘bubble’ memory regarding the technology’s potential revolutionary impact on industries, remembering that such ‘bubbles’ often do not live up to their expectations [ 6 , 7 ]. For example, Glaser [ 8 ] expresses concerns that blockchain technology can so far be seen as an innovative technology searching for use cases. Despite the great expectations, there is currently little information regarding where and how blockchain technology is effectively applicable and where it can provide significant improvements for business.
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