Evaluating Channel Member Performance.pdf - Evaluating Channel Member Performance Evaluating Member Performance The importance of channel member

Evaluating Channel Member Performance.pdf - Evaluating...

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1 Evaluating Channel Member Performance Evaluating Channel Member Performance Evaluating Member Performance Evaluating Member Performance The importance of channel member performance equals that of employee evaluations within the firm. 1. The channel manager works with individual firms rather than with individual employees. 2. The setting is interorganizational rather than intraorganizational. Except Scope & Frequency Scope & Frequency of Evaluations 1. Degree of the manufacturer’s control over channel members 2. Relative importance of channel members 3. Nature of the product 4. Number of channel members
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