final paper Costa Rica.docx - SOFIA\u2019S COFFEE IS CONQUERING COSTA RICA Sofia\u2019s Coffee is conquering Costa Rica Florida International University 1

final paper Costa Rica.docx - SOFIA’S COFFEE IS...

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SOFIA’S COFFEE IS CONQUERING COSTA RICA 1 Sofia’s Coffee is conquering Costa Rica Florida International University
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SOFIA’S COFFEE IS CONQUERING COSTA RICA 2 EXECUTIVE SUMMARY It is no secret that Costa Rica produces some of the best quality coffee in the world. Now, in case you are wondering as to why the quality of its coffee is so superior, the answer is simple. Costa Rica has numerous provinces that have the perfect combination of climate and resources. The three main coffee producing provinces are: San Jose, Alajuela, and Puntarenas. Slightly acidic soil that is also extremely fertile is what makes these provinces so rich in coffee. Along with its tropical, sunny climate, it should not be a surprise that Costa Rica is a gold mine for coffee production! Due to its proximity to North, and South America, Costa Rica is clearly in a prime location. Air, land, or water are all viable and reliable options for distribution. Located in central America, this allows us to efficiently distribute our products to our neighboring continents for low costs. Statistics that coffee is as popular as ever, so why not invest in a modern, ambitious, company located in one of the coffee capital of the world, which also happens to be flat in the middle of two of the largest coffee consuming continents in the world! Although the U.S dollar is a widely accepted form of currency in Costa Rica, their currency is known as the colon. Fortunately, the U.S dollar has remained consistently strong over the years and converting currency is not a hassle. Costa Rica boasts a population of over five million and although it is considered a developing country, coffee is a cheap and likeable product in the country. On top of that, the fact that Costa
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SOFIA’S COFFEE IS CONQUERING COSTA RICA 3 Rica is one of the safest countries in the world, alongside its status as a tourist hot spot, this allows our company to have a whole other clientele within the same market! Not only will tourists love discovering our products on vacation, they will also love introducing their new favorite coffee to friends and family back home. The point is that if you were to invest in a coffee company of the future, you would want it to be located in Costa Rica. Luckily for you, we are. OPPORTUNITY ANALYSIS Energetic, ambitious, determined. A few ways in which our company mindset can be defined as. In the prior section I exemplified how Costa Rica’s location, along with its resources, presents a perfect location. From fertile soil and sunny weather to its proximity to two major coffee consuming continents, it almost seems too good of a location to be true!
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