questionnaire.doc - 1.Similarly to our results...

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1.Similarly to our results, Gómez-Corona et al. (2016) found out that industrial beer consumers identify craft beers with the words flavor and tasty whereas a Mintel, 2016' survey reported that a unique flavor was the most widely used citation by British consumers to define an alcoholic drink brand as ‘craft’. Other citations made by Britons included a brand using high quality ingredients, one that takes more time or care in production, and one that produces drinks in small volumes – for instance a microbrewer. Q: which factors influent you to choose an alcohol? 1.flavor 2. Brand 3. taste 2. The exponential growth experienced by craft beer benefited from the structure of the actual beer industry whose increasing concentration of generalist brewers producing a few styles readily available to consumers enhanced the chances of specialist organizations such as craft breweries to survive and be a high viable and sustainable business strategy able to capitalize on a market niche that microbrewers were not seeking to address. In particular, the surge in popularity of this
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