TMP 120 Fall 2019 - Class Two Strategy, Value Creation, and Intro to Industry Analysis.pptx - All crashing or enrolled students please use the following

TMP 120 Fall 2019 - Class Two Strategy, Value Creation, and Intro to Industry Analysis.pptx

This preview shows page 1 - 11 out of 31 pages.

All crashing or enrolled students, please use the following link to sign in to TMP 120 MW 4-5:50 y4wsyqxa
Image of page 1
Strategy Continued Day Two Dr. Eric J Zackrison
Image of page 2
Image of page 3
Today : Strategy Strategy -> Values, Vision, Mission Tools/Models Game Theory Competitive Advantage Competing on Resources & Capabilities
Image of page 4
Strategy: It’s About Winning Creates a unique sustainable advantage. Common Elements of Strategy Long-term and consistent goals. Deep understanding of the competitive environment. Objective assessment of resources and capabilities. Effective execution to reach the goals. Strategy Aim: Creating Value Key questions: Where to compete? How to compete?
Image of page 5
Strategy Application: Students Have you used strategy in…..? Sports Clubs Work School
Image of page 6
Strategic Fundamentals: Collis and Rukstad Values Statement: What do we believe in, how will we behave Vision Statement: What do we want to be. Aspiration. Mission Statement: Why we exist. Our Purpose. Strategy Objective – the ends Scope – the domain of activities Advantage – the means to obtain the “ends” Balanced Scorecard: How we will measure The Strategic Sweet Spot: Where the needs of the customers’ and the resources of the company intersect in a way that rivals can’t compete given the context of the market place
Image of page 7
Some examples of Stated Values Uber: We do the right thing. Period L.L. Bean: Treat your customers like human beings Adidas: Sport is the foundation of all we do Intel: Risk Taking Wegman’s: High standards are a way of life Prudential: Winning with integrity Affirm: No fine print Buffer: Listen first, then listen more Southwest Airlines: Live the SW Way: Warrior spirit, servant’s heart, fun-LUVing attitude
Image of page 8
Some examples of Vision Statements and Mission Statements LinkedIn: Vision: Create economic opportunity for every member of the global workforce through the ongoing development of the world's first economic graph Mission: The mission of LinkedIn is simple: connect the world's professionals to make them more productive and successful Ikea: Vision: Make a better everyday life for the many people Mission: offer a wide range of well designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.
Image of page 9
Some examples of Vision Statements and Mission Statements Southwest: Vision: To become the world’s most loved, most flown, and most profitable airline Mission: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit Nike: Vision: Bring inspiration and innovation to every athlete* in the world. (*If you have a body, you are an athlete.) Mission: do everything possible to expand human potential. We do that by
Image of page 10
Image of page 11

You've reached the end of your free preview.

Want to read all 31 pages?

  • Winter '16

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture