English 2116 Notes 11/5 - L G Chapter 25 ● Analyze the audience and purpose of social media Social media platforms allow people to network and share

English 2116 Notes 11/5 - L G Chapter 25 ● Analyze the...

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L & G Chapter 25 Analyze the audience and purpose of social media: - Social media platforms allow people to network and share information, updates, photos, videos, and more. The most popular social media sites for workplace communication include the following: Customer review sites, such as Yelp and TripAdvisor, which allow individuals to post reviews of restaurants, hotels, businesses, doctors, and more - Facebook, originally developed for college students but now used by friends, family, professional associates, businesses, nonprofits, and other organizations - Google+, a network that includes email, friends and workplace associates, document and photo sharing, and more - Instagram, originally used for uploading and sharing personal photos but increasingly used by businesses to share photos and coupons, promote new product lines or sales, and connect with customers and others - LinkedIn and other job sites, used for professional networking, job postings, job searches, and résumé and job application materials - Twitter, used for sending short messages (tweets) to people who subscribe to a particular Twitter feed - YouTube, where videos including online instructions and videos about how to perform a task or how to understand a technical concept or idea are posted for viewing and public comment - Blogs and wikis, and even some Web pages, might also be considered social media, depending on how they are used. - Social media are playing an increasingly important role at work. In technical communication, social media can serve as a resource for staying in touch with colleagues, acquiring information from technical experts, learning more about customer preferences, sharing updated information with customers, and keeping professionals connected. - On the job, you might use social media to research a report or proposal, to post a job announcement, or to learn more about the professional background of a job candidate. You might also be asked to help create, maintain, update, and post to these sites. - Social media can help organizations disseminate cutting-edge technical and scientific research—and get feedback from people who may not be experts but who have firsthand experience. Public health organizations, for example, use Twitter and Facebook to get the word out about an influenza outbreak or a food safety recall. - Companies might use Twitter or Instagram to announce a new product update or an upcoming seminar. These short social media posts usually contain links directing readers to a Web site (or an online document, such as a long report) with
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more detailed information - Most organizations with any form of social media presence will end up hiring social media managers; whose responsibilities are to determine the most strategic uses of social media to reach customers and others. Social media management involves not only writing and posting content but also monitoring posted responses and comments.
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