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The Hong Kong University of Science and Technology
MARK
MARK 3520
3520 L11.pdf - Break-away Positioning Achieving Marketing Success by Understanding Consumer Behavior Professor JC Salvacruz Department of Marketing What
3520 L11.pdf - Break-away Positioning Achieving Marketing...
School
The Hong Kong University of Science and Technology
Course Title
MARK 3520
Uploaded By
b454956
Pages
58
This
preview
shows page
1 - 7
out of
58
pages.
Professor JC
Salvacruz
Department of Marketing
Break-away Positioning:
Achieving Marketing Success by
Understanding Consumer Behavior