Photogieni-mkt460-final.pdf - Title u201cPhotogenieu201d...

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Title: “Photogenie” Marketing Plan
Submitted to-
Bashir Hussain
Senior Lecturer,
Department of Marketing & International Business
North South University
Course title- “ Strategic Marketing ”
Course code- MKT460
Section- 03
Group- “ Synergy ”
Submitted by-
Name ID#
Md. Fouad Hasan 132 0158 030
Zafreen Zara 151 0274 030
Hasan Mehedi Niloy 153 0148 630
Nawrin Chowdhury 153 0183 630
Tanvir Ahmed 161 0771 030
Sanjida Rahman 161 0641 030

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Acknowledgement
At first, we would like to express our deepest appreciation to all those who provided us the
possibility to complete this report. A special gratitude we give to our beloved teacher, Mr. Bashir
Hussain, whose contribution in stimulating suggestions and timely guidelines, helped us to
coordinate our project especially in writing this report. Special thanks to the team mates who
really worked hard to assemble the parts and gave suggestion about the report.

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Contents
Acknowledgement ........................................................................................................................................ 2
1.0 Executive Summary .......................................................................................................................... 5
2.0 Situation Analysis ................................................................................................................................... 6
2.1 Market Summary ................................................................................................................................ 6
2.2 Consumer Profile ................................................................................................................................ 6
2.3 Market Needs ...................................................................................................................................... 7
2.4 Market Trends ..................................................................................................................................... 7
2.5 Market Growth .................................................................................................................................... 8
2.6 SWOT analysis ................................................................................................................................... 8
2.7 Competition ......................................................................................................................................... 9
2.8 Porter’s Five Forces Model ............................................................................................................... 10
2.9 Product Offerings .............................................................................................................................. 11
2.10 Key to Success ................................................................................................................................ 12
2.11 Critical Issue ................................................................................................................................... 12
3.0 Marketing Strategy ................................................................................................................................ 12
3.1 Marketing Objectives ........................................................................................................................ 12
3.2 Financial Objectives .......................................................................................................................... 13
3.3 POSITIONING ................................................................................................................................. 13
4.0 Marketing Tactics ................................................................................................................................. 13
4.1 Product .............................................................................................................................................. 13
4.2 Pricing ............................................................................................................................................... 14
4.3 Distribution ....................................................................................................................................... 14
4.4 Communication/Promotion ............................................................................................................... 15
4.5 Marketing Research .......................................................................................................................... 16
5.0 FINANCIALS ....................................................................................................................................... 17
5.1 BREAK EVEN ANALYSIS: ............................................................................................................ 17
5.2 Forecasted sales: ............................................................................................................................... 18
5.3 Cost of sales: ..................................................................................................................................... 18
5.4 Expense forecast ............................................................................................................................... 19
6.0 CONTROLS ......................................................................................................................................... 19
6.1 Implementation ................................................................................................................................. 19
6.2 Background checking ........................................................................................................................ 20

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6.3 Legal Agreement ............................................................................................................................... 20
7.0 CONCLUSION ..................................................................................................................................... 20
8.0 Bibliography ......................................................................................................................................... 21

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1.0 Executive Summary
This report is about launching a new service Brand Photogenie. Initially we are launching our
service which is based on app.
We started this report giving a simple market summary. There we have described the
demographics, market needs, market trends, and market growth. We anal yzed the market and it’s
potential. We went on analyzing the strengths, weaknesses, opportunities, and threats. Then we
tried to evaluate the competition. He we are going to face lots of indirect competition that might
compete with us with their services after that we described the offering to our target market and
it is beneficial to the customers. We focused on the key factors that are expected to help us get
the market. We then looked for critical issues for our product lines.
We then described marketing plan the mission, marketing objectives, target markets and
positioning. After this part, we described the marketing tactics. We introduced the Service
category, Addition to that their pricing, the distribution channels, the promotional activities.
Then we tried to express few secondary data that represents the potentiality of our brand.