Photogieni-mkt460-final.pdf - Title \u201cPhotogenie\u201d Marketing Plan Submitted to Bashir Hussain Senior Lecturer Department of Marketing International

Photogieni-mkt460-final.pdf - Title u201cPhotogenieu201d...

This preview shows page 1 - 6 out of 22 pages.

1 | P a g e Title: “Photogenie” Marketing Plan Submitted to- Bashir Hussain Senior Lecturer, Department of Marketing & International Business North South University Course title- Strategic Marketing Course code- MKT460 Section- 03 Group- Synergy Submitted by- Name ID# Md. Fouad Hasan 132 0158 030 Zafreen Zara 151 0274 030 Hasan Mehedi Niloy 153 0148 630 Nawrin Chowdhury 153 0183 630 Tanvir Ahmed 161 0771 030 Sanjida Rahman 161 0641 030
Image of page 1
2 | P a g e Acknowledgement At first, we would like to express our deepest appreciation to all those who provided us the possibility to complete this report. A special gratitude we give to our beloved teacher, Mr. Bashir Hussain, whose contribution in stimulating suggestions and timely guidelines, helped us to coordinate our project especially in writing this report. Special thanks to the team mates who really worked hard to assemble the parts and gave suggestion about the report.
Image of page 2
3 | P a g e Contents Acknowledgement ........................................................................................................................................ 2 1.0 Executive Summary .......................................................................................................................... 5 2.0 Situation Analysis ................................................................................................................................... 6 2.1 Market Summary ................................................................................................................................ 6 2.2 Consumer Profile ................................................................................................................................ 6 2.3 Market Needs ...................................................................................................................................... 7 2.4 Market Trends ..................................................................................................................................... 7 2.5 Market Growth .................................................................................................................................... 8 2.6 SWOT analysis ................................................................................................................................... 8 2.7 Competition ......................................................................................................................................... 9 2.8 Porter’s Five Forces Model ............................................................................................................... 10 2.9 Product Offerings .............................................................................................................................. 11 2.10 Key to Success ................................................................................................................................ 12 2.11 Critical Issue ................................................................................................................................... 12 3.0 Marketing Strategy ................................................................................................................................ 12 3.1 Marketing Objectives ........................................................................................................................ 12 3.2 Financial Objectives .......................................................................................................................... 13 3.3 POSITIONING ................................................................................................................................. 13 4.0 Marketing Tactics ................................................................................................................................. 13 4.1 Product .............................................................................................................................................. 13 4.2 Pricing ............................................................................................................................................... 14 4.3 Distribution ....................................................................................................................................... 14 4.4 Communication/Promotion ............................................................................................................... 15 4.5 Marketing Research .......................................................................................................................... 16 5.0 FINANCIALS ....................................................................................................................................... 17 5.1 BREAK EVEN ANALYSIS: ............................................................................................................ 17 5.2 Forecasted sales: ............................................................................................................................... 18 5.3 Cost of sales: ..................................................................................................................................... 18 5.4 Expense forecast ............................................................................................................................... 19 6.0 CONTROLS ......................................................................................................................................... 19 6.1 Implementation ................................................................................................................................. 19 6.2 Background checking ........................................................................................................................ 20
Image of page 3
4 | P a g e 6.3 Legal Agreement ............................................................................................................................... 20 7.0 CONCLUSION ..................................................................................................................................... 20 8.0 Bibliography ......................................................................................................................................... 21
Image of page 4
5 | P a g e 1.0 Executive Summary This report is about launching a new service Brand Photogenie. Initially we are launching our service which is based on app. We started this report giving a simple market summary. There we have described the demographics, market needs, market trends, and market growth. We anal yzed the market and it’s potential. We went on analyzing the strengths, weaknesses, opportunities, and threats. Then we tried to evaluate the competition. He we are going to face lots of indirect competition that might compete with us with their services after that we described the offering to our target market and it is beneficial to the customers. We focused on the key factors that are expected to help us get the market. We then looked for critical issues for our product lines. We then described marketing plan the mission, marketing objectives, target markets and positioning. After this part, we described the marketing tactics. We introduced the Service category, Addition to that their pricing, the distribution channels, the promotional activities. Then we tried to express few secondary data that represents the potentiality of our brand.
Image of page 5
Image of page 6

You've reached the end of your free preview.

Want to read all 22 pages?

  • Fall '08
  • MahmoodKarim

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture