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Unformatted text preview: And an injury can occur that the consumer is unable to prevent from occurring (Lipson) There are also three Truth In-Advertising rules that have been applied under the Federal Trade Commission Act Advertisements: must be truthful and non-deceptive must have a evidence to back up their claims and cannot be unfair (Advertising Practices) When the FTC has been asked or believes that an advertisement is untruthful and falsified in some way they first view the information from the perspective of a consumer that would be interested in such a product or service. (Advertising Practices) Listerine Mouthwash claimed to prevent a cold or sore throat or at least decrease the seriousness of the illness. (Baran 399) This is known as an expressed claim that is expressed directly to the consumer, in this case is considered false. On the other side of the coin, the FTC also looks at what the companies fail to express to the consumer about a product or service....
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- Spring '07