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Zapeta 1 Cyntia Zapeta Troy Williams HIST 1302 10 November 2019 Rosie The Riveter: Political Cartoon Rosie the Riveter is the name of a fictional character who came to symbolize the millions of real women who filled America’s factories, munitions plants, and shipyards during World War II. In 1942, Pittsburgh artist J. Howard Miller was hired by the Westinghouse Company’s War Production Coordinating Committee to create a series of posters to motivate employees for the war effort. One of these posters became the famous “We Can Do It!” image, an image that in later years would also become known by many as Rosie the Riveter, though that was not the intended purpose at its creation. This image of a muscular and intense woman sporting America’s national colors was used as propaganda to encourage women to help win the war through their work, equating good womanhood with good service to the national war effort. While “We Can Do It!” remains the most prolific image of Rosie the Riveter, she appeared in a variety of other propaganda and became a lasting icon of feminine empowerment in America. Although her proliferation was used as a means of guiding women’s behavior towards supporting male efforts, Rosie the Riveter did signal a key progression towards a new conception of the modern woman: she jolted womanhood out of its traditional passivity and into a more dominant and feminist identity within society. In later years, Rosie also became an iconic American image in the fight to broaden women’s civil rights. The word "Riveter" Comes from women riveters working in fight planes, so every woman that worked in the war was called a
[Last Name] 2 Rosie The Riveter To stand for their rights. The concept of having women take on non-