Target-Market Strategy (1) (2) (1).docx - Target Market...

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Target- Market StrategyTarget-Market StrategyTiffany MaldonadoGrand Canyon University: AMP-42511/30/2019
Target-Market StrategyTarget-Market StrategyIn order to create a new product, it is important to understand the need of the customers,what are they looking for and willing to spend the money. When introducing a new product tothe marketplace, the marketer needs to target a specific customer by segmenting, the new productwill successfully attract the customers that presented a need for it, instead of creating a productthat does not have a targeted public, and the odds of the product to sell will be unknown. Thepurpose of this paper is to present a new product which will function in two organizationalmarkets, and it will explain the strategy to enter the markets, by analyzing the potential barriersthe product might encounter, and showing a plan that will ensure the success of the product. When a new baby arrives, mothers and fathers have a lot of decisions to make when buying baby products, some concern's parents face are the economic expense that this product will bring and the environmental impact that this product will cause. Most babies use between 2,500 and 3,000 disposable diapers in their first year of life, and they will keep using diapers until they are fully potty trained, that brings to the table around $1,500 to $2,000 in diapers expenses just for one baby, not to mention the amount of waste it brings to the landfills, estimating a 2% of the total waste, and it is unknown the amount of time required for a diaper to decompose, to estimate, a single diaper could take 500 years to decompose (Hirsh, 2019). To continue with, the implementation of a new product that will target modern parenthood, and the actual environment crisis was necessary. Cloth diapers will reach the market

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