mktg2500 cd questions ch1-7 - According to the text...

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According to the text, marketing is much more than selling or advertising . Marketing involves an attempt to anticipate customer or client needs . Macro-marketing focuses on the objectives of society . Firms that specialize in providing marketing functions other than buying and selling are collaborators . Responsibility for performing marketing functions can be shifted and shared, but usually no function can be completely eliminated . A company that is most likely to be in the marketing company era would have this statement : “Our long range plan—developed by our marketing manager—is to expand so that we can profitably meet the long-term needs of our customers.” The marketing concept is when all of a firm’s activities and resources should be organized to satisfy the needs of its customers—at a profit. The difference between “production orientation” and “marketing orientation” is best explained as guided by what customers need and what the firm can deliver at a profit.
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