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2 - CUAANM502 Create 3D digital environmentsCUA51015 Diploma of Screen and MediaAssessment TaskStudent Name: Abner NogueiraStudent ID: 094501. My rough guesstimate is that perhaps 10-15% of people in the world love change. They areexcited by constantly having new challenges to tackle and new things to learn. But for the other85-90%, change equals pain. It means uncertainty, a challenge to their role or identity, and, worst-case scenario, possibly the loss of a job and their family's security. After all, once you've got agood thing going, its natural not to want to see your applecart overturned. Digital transformation,by its very nature, upsets a lot of apple carts. However the truth is that in times of change, notchanging is far more risky than taking the leap. It just doesn’t always feel that way.The consequences of resistance to change manifest itself in a myriad of ways. Digital projects vitalto a company's future success can have trouble getting funded, resourced, or marketed. Theseprojects may be modified so as not to threaten retail or partner brands. They are held back byconcerns about cannibalizing other revenue sources. They are asked to justify ROI to anunreasonable level of certainty. They are sent through endless legal reviews.2. Companies that succeed in creating a digital customer value proposition don't get there byaccident. They develop a clear vision of how they will meet their customers' digital needs, setobjectives against that vision, and execute - often over the course of multiple years.Often times,companies that are not succeeding simply haven't painted a clear picture of what they want – orneed – to be when they digitally "grow up."While clarifying this vision doesn’t get you there byitself, in fact its only one of many steps,not having a vision is like going on a road trip without adestination.It's always possible you could stumble into something great, but probably not.

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