Unit 4 IP HLTH 339.docx - Running head[SHORTENED TITLE UP...

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Running head: [SHORTENED TITLE UP TO 50 CHARACTERS] 1Tale of Two Physician GroupsBonnie HayAmerican Intercontinental UniversityNovember 26, 2019
[SHORTENED TITLE UP TO 50 CHARACTERS] 2AbstractFor this paper, the author will be discussing two physician groups and provide a detailed description of their positioning strategies. Positioning strategy will be explained as well as packing pricing. The author will include advantages and disadvantages of price packaging. The strengths and weaknesses of each group will be discussed. Finally, the author will provide recommendations that may be beneficial to each physician group and their corresponding web pages.Keywords: Healthcare facility, marketing campaign, positioning strategy
[SHORTENED TITLE UP TO 50 CHARACTERS] 3Tale of Two Physician GroupsThe positioning strategy in healthcare is vital to the life of the organization. Positioning strategy is defined by Jim Wilkinson from Strategic CFO as, a company chooses one or two important key areas to concentrate on and excel in those areas. The positioning strategy shows how the company will compete against other companies. An effective positioning strategy

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