The advertisement I have chosen depicts the celebrity, Jennifer Aniston endorsing an Aveeno moisturizer (Exhibit 1). The background of the endorsement shows a beautiful landscapewith green fields and blue skies. This helps to show that the ingredients used in the moisturizer are coming from a natural environment and are not using processed ingredients. They use earthy tones throughout the ad like green, beige, and white to support this product and the materials used in it. The endorsement points out a few times that the moisturizer is made with oats, so using earthy toned colours helps to promote that. They also use big, bold words to encourage healthier looking skin and sealing in moisture to create that. According to the three-stage process, it involves the formation of the celebrity image, transfer of meaning from celebrity to the product, and from the product to the consumer[ CITATION Kam94 \l 1033 ]. Jennifer is a well-known celebrity from the famous show Friends that lasted ten seasons. She has also been in many movies throughout her career and was named
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- Fall '13