SUMMER INTERNSHIP REPORT|IBS HYDERABADA REPORT ONBy PIYUSH PRASANNA 10BSPHH011070 HCL Infosystems Limited Hyderabad. CONSUMER PERCEPTION AND AWARENESS OF „BRAND HCL‟
SUMMER INTERNSHIP REPORT|IBS HYDERABADCONSUMER PERCEPTION AND AWARNESS OF ‘BRAND HCL’By: PIYUSH PRASANNA 10BSPHH011070 HCL Infosystems Limited, Hyderabad A report submitted in partial fulfillment of the requirements of MBA Program of IBS Hyderabad Distribution list Dr. G Radha Krishna –IBS Hyderabad Mr. Mohammad Sadath–HCL Hyderabad Date of Submission: 13thMay , 2011 A REPORT ON
SUMMER INTERNSHIP REPORT|IBS HYDERABADAUTHORISATION Dated: 13-05-2011 Dr. G Radha Krishna, Faculty, IBS Hyderabad TO WHOMSOEVER IT MAY CONCERNI, Dr. G Radha Krishna, here by authorize the submission of the Project Work titled ―CONSUMER PERCEPTION AND AWARENESS OF BRAND HCL‖, undertaken by Mr. Piyush Prasanna(Enrollment Number : 10BSPHH011070) as partial fulfillment of the requirement of MBA Program of IBS Hyderabad. The project work was executed by the student under my guidance and no part of this report has been submitted for any other degree or recognition before. Sincerely, (Dr. G Radha Krishna)
SUMMER INTERNSHIP REPORT|IBS HYDERABADACKNOWLEDGEMENT I hereby take this opportunity to thank HCL Infosystems LTD. (hence forth referred as HCL) for providing me with a fruitful association by way of Summer Internship. This association, however short lasting, has provided me with a comprehensive insight into the Indian Gaming and Educational Laptop sector, its operations, opportunities and challenges. I would like to express my deep gratitude to my company guide Mr. Mohammad Sadath who gave me the opportunity to pursue my internship at HCL and also provided me with his constant support, valuable inputs and encouragement in exploring and understanding the nuances of the project. I would like to thank Mr. Kashish Sharma for his cooperation and guidance during the entire stages of the internship. I would also like to thank Mr. Arshad for their support and help. I would like to extend my sincere thanks to my faculty guide Prof. G. Radha Krishna of IBS Hyderabad, for his constant guidance, immense support; motivation and encouragement which inspired me pursue my project with added interest and enthusiasm. I would also like to express my gratitude to IBS Hyderabad for giving me a wonderful opportunity to work with HCL. I would also like to thank all my friends, and my family members for their, support and help as and when required as well as for inspiring me to put in my best efforts for this project.
SUMMER INTERNSHIP REPORT|IBS HYDERABADEXECUTIVE SUMMARY Competition, is the by product of the globalization and liberalization. Today‘s world is paced up to a rocket speed, and is highly technology driven. One has to differentiate himself in all the means possible to withstand these highly competitive and paced up technological markets. This is how the Business operates in today‘s world. The one who provides products with better differentiation, earlier than the others; is the one who survives in the industry. This