100%(1)1 out of 1 people found this document helpful
This preview shows page 1 - 3 out of 15 pages.
SECTION 1: EXECUTIVE SUMMARY.Marrybrown is founded in 1981, as the Malaysia first fast food restaurant. It operatesand franchises Marrybrown restaurants in 15 countries throughout Asia, Middle East and Africa.Today, Marrybrown offers a broad selection of distinctive, innovative products. Chickenrepresents the core of the menu, including the signature Lucky Plate, Chicken Porridge, NasiMarrybrown the 100% Black Pepper Chicken A-Licious. They also offers value-priced productssuch as muffins and burgers. Marrybrown is among the nation’s leading fast-food chains, withmore than 130 quickserving in Malaysia and more than 350 international restaurant. As the firstmajor fast-food chain develop and expand the concept of “Something Different” experiences.Marrybrown has always emphasized on Halal products serving millions of guest world-wide.Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast-food chain that introduced menu itemsthat are now staples on most fast-food menu boards,including Rice based products, Chicken Porridge, Sate burger and Curry Kari. Marrybrown hasextended the menu that offers local delights which is the only one of its kind in town. The halalmenu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger,Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods,salads, fun fries and a range of hot and cold beverages and desserts.1
SECTION 2: BACKGROUNDMarry Brown was established in 1981 as an eatery organization that works andestablishments Marry Brown's café crosswise over 15 nations crosswise over Asia, the MiddleEast and Africa. Within excess of 130 quick serving chains in Malaysia and in excess of 280remote cafés, it is one of the country's driving inexpensive food chains. This was trailed bynumerous other people who began to becoming famous in Malaysia establishment business.In1981, a nearby inexpensive food chain, Marry Brown, began tasks in Johor Bahru. Thesecharacteristics made Marry Brown the primary home-developed cheap food chain in Malaysia.The menu is acquainted as Nasi Marry Brown with a renowned neighborhood Malay rice dishthat is Nasi Lemak. The Marry Brown menu offers a wide scope of delightful dinners includingFried Chicken, Burgers, Nasi Marry Brown, Curry Noodles, Fish n Chips and a wide assortmentof beverages and treats.Marry Brown's straightforwardly utilizes in excess of 8,000 Malaysians everywherethroughout the nation and puts over RM2 million in preparing them. With solid business andshowcasing plans, Marry Brown's expects a positive development pattern to proceed in years tocome. Wed Brown's needs to stretch out this chance to any individual Malaysian keen on turninginto a franchisee, running a brisk help café with the most perceived brand on the planet, and to bea piece of a demonstrated example of overcoming adversity. Marry Brown can support localsystems through a more extensive chain of eateries and be pleased as a home-developedestablishment known to the world. Wed Brown has is an assortment of nourishment items, for