Marketing Management Assignment.docx - SECTION 1 EXECUTIVE SUMMARY Marrybrown is founded in 1981 as the Malaysia first fast food restaurant It operates

Marketing Management Assignment.docx - SECTION 1 EXECUTIVE...

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SECTION 1: EXECUTIVE SUMMARY. Marrybrown is founded in 1981, as the Malaysia first fast food restaurant. It operates and franchises Marrybrown restaurants in 15 countries throughout Asia, Middle East and Africa. Today, Marrybrown offers a broad selection of distinctive, innovative products. Chicken represents the core of the menu, including the signature Lucky Plate, Chicken Porridge, Nasi Marrybrown the 100% Black Pepper Chicken A-Licious. They also offers value-priced products such as muffins and burgers. Marrybrown is among the nation’s leading fast-food chains, with more than 130 quickserving in Malaysia and more than 350 international restaurant. As the first major fast-food chain develop and expand the concept of “Something Different” experiences. Marrybrown has always emphasized on Halal products serving millions of guest world-wide. Marrybrown pioneered a number of firsts in the quick-serve industry. It was the first major fast- food chain that introduced menu itemsthat are now staples on most fast-food menu boards, including Rice based products, Chicken Porridge, Sate burger and Curry Kari. Marrybrown has extended the menu that offers local delights which is the only one of its kind in town. The halal menu features a wide variety of tasty meals including Crispy Chicken, Delicious Satay Burger, Nasi Marrybrown, Speciality Wrap, Fish ‘n’ Chips, Mi Kari, Chicken Porridge, finger foods, salads, fun fries and a range of hot and cold beverages and desserts. 1
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SECTION 2: BACKGROUND Marry Brown was established in 1981 as an eatery organization that works and establishments Marry Brown's café crosswise over 15 nations crosswise over Asia, the Middle East and Africa. Within excess of 130 quick serving chains in Malaysia and in excess of 280 remote cafés, it is one of the country's driving inexpensive food chains. This was trailed by numerous other people who began to becoming famous in Malaysia establishment business.In 1981, a nearby inexpensive food chain, Marry Brown, began tasks in Johor Bahru. These characteristics made Marry Brown the primary home-developed cheap food chain in Malaysia. The menu is acquainted as Nasi Marry Brown with a renowned neighborhood Malay rice dish that is Nasi Lemak. The Marry Brown menu offers a wide scope of delightful dinners including Fried Chicken, Burgers, Nasi Marry Brown, Curry Noodles, Fish n Chips and a wide assortment of beverages and treats. Marry Brown's straightforwardly utilizes in excess of 8,000 Malaysians everywhere throughout the nation and puts over RM2 million in preparing them. With solid business and showcasing plans, Marry Brown's expects a positive development pattern to proceed in years to come. Wed Brown's needs to stretch out this chance to any individual Malaysian keen on turning into a franchisee, running a brisk help café with the most perceived brand on the planet, and to be a piece of a demonstrated example of overcoming adversity. Marry Brown can support local systems through a more extensive chain of eateries and be pleased as a home-developed establishment known to the world. Wed Brown has is an assortment of nourishment items, for
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