Learning Outcome 5_Traditional and Modern Principles of Marketing.pptx

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LearningOutcome 5Understand traditional principles of marketing andthe increasing role and importance of CRM inmarketing: students should understand thephilosophical and practical changes that are takingplace in terms of customer-focused marketing andhow this relates to customer loyalty.
What are thetraditional principlesof Marketing?
Four KeyMarketingPrinciplesSegmentationTargetingPositioningMarketing Mix (4 P’s)
PrinciplesofModernMarketing
7P’s (4+ 3) of MarketingMixPeopleProcessPhysical Evidence
Modern/ Sustainable Marketing
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Term
Spring
Professor
N/A
Tags
Marketing, Mission Marketing and Societal, traditional principles of marketing

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