10-16 Lecture

10-16 Lecture - Code: paws id -CONFORMITY Def.- Change in...

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Code: paws id -- CONFORMITY Def.- Change in behavior occurring in response to real or imagined pressure from others Two types: Informational v. Normative Social Influence Informational Influence Normative Influence Behavioral change results from information received by others Behavioral change result from movement toward a social norm Goal is to be accurate. (ex. Persuasion, stances on issue) Goal is to be socially accepted and avoid appearing different. Behavioral change reflects true beliefs Behavioral change does not reflect true beliefs Attitude change is strong and stable Attitude change is weak and unstable - Conformity research examples: Autokinetic effect- if you’re in a darkened room and project a tiny bit of light, the light will appear to bounce around a little. Man used this visual phenomena, got people to judge how far it moved. People spontaneously developed norms for judging it when they were put together. They’d come to an agreement. Another researcher, Ash, had a line judgment task. Figure out which of three other lines matched the first line. He had confederates, people who are acting in an experiment. They would all agree. The one person being tested would--1/3 of the time-- go with the group even though it was clearly a wrong judgment. Initially the person would feel uncomfortable at first, and then eventually they’d cave in, distorted perception, distorted judgment. They begin to question their own judgment. They begin distorted action. It’s easier for them to go along in the group. - Factors Affecting Conformity: 1. Nature of the task a. Intellective vs. judgmental b. Intellective is easier to get people to conform. It’s an objective decision.
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c. Judgmental tasks are more emotionally attached. The more personal, the more difficult to conform. 2. Size of majority a. Critical size 3-5 i. Conformity peaks at that point: If five people are doing something, one will conform more easily; after five, conformity is equally effective as 5. 3. True partner effect a. Resist with help from a friend b. Conformity is less likely if you can get two people to agree; because they have that partnership, it’s easier to resist influence. Two can survive as a minority. It has a remarkable effect on moral support. (If you commit a horrible crime, get two people to ban together. The larger the better.) 4. Group cohesiveness
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This note was uploaded on 06/14/2009 for the course PSYCH 2040 taught by Professor Adair during the Spring '08 term at LSU.

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10-16 Lecture - Code: paws id -CONFORMITY Def.- Change in...

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