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Unformatted text preview: advertising and ancillary services. Our text says that ad revenues cover about 67 percent of a magazine’s income, subscription sales about 23 percent, with single-copy sales accounting for the remaining 10 percent. These figures can, of course, change radically depending on the nature of the publication itself. Magazines seem to be getting more and more expensive in the eyes of the consumer. The cost of production is rising due to postage and paper costs. 5. Circulation figures don’t actually tell you how many people read the magazine. For example, a magazine with a circulation of 300,000 may indeed mail out 300,000 copies of its publication but that doesn’t mean that every single copy was read. Readership is dependent on lots of different elements, from quality of the editorial to the weather....
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- Summer '08
- Mail, Kansas City magazine, single-copy sales, prompt new magazines, single-copy sales accounting