Apple What's Next Case Study.docx - Running head\"APPLE WHAT'S NEXT CASE STUDY\"Apple What's Next Case Study Student\u2019s Name Institutional Affiliation

Apple What's Next Case Study.docx - Running head"APPLE...

This preview shows page 1 - 3 out of 6 pages.

Running head: "APPLE: WHAT'S NEXT" CASE STUDY 1 "Apple: What's Next" Case Study Student’s Name Institutional Affiliation
Image of page 1
"APPLE: WHAT'S NEXT" CASE STUDY 2 "Apple: What's Next" Case Study 1. Explain Apple’s success over the last decade. Think about which industries it has disrupted and how. Also, look at Apple’s main competitors. Apple is one of the worldwide lead manufacturers, designers, and marketers of media and communication handsets, personal computers, and portable music player devices ( Miller, & Maxwell, 2016, p. 1) . The company’s history traces back to 1984 when it first introduced Macintosh to deliver personal computer experience to customers. However, over the years, it faced several competitions in the industry as well as legal pursuits. It even nearly became bankrupt in 1997, but Steve Jobs, one of its founders, introduced competitive strategies that included product innovation to put it back on track ( Fogliasso, & Williams, 2014, p. 3) . Another innovative idea was selling computer software, which brought it a lot of competition from Microsoft. As a result, Microsoft’s attempt to continue having a significant share of the market drove it to invest about $150 million in Apple, thereby later making Apple a leader in the market. It is with such innovation that Apple produced the iPhone, Mac, iPod, iOS, Apple Watch, macOS, and Apple Watch that revolutionized the technology industry. For instance, auto companies install iPods in cars to improve user experience, which attracts more customers for both firms. The Apple Watch can also monitor the human heart and direct them to take the necessary exercise and procedures to improve their health. Lastly, the release of the iPhone in
Image of page 2
Image of page 3

You've reached the end of your free preview.

Want to read all 6 pages?

  • Fall '17
  • OG

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture