MRKT 621 Syllabus-S19.pdf - Course Syllabus Course Name and...

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Course SyllabusCourse Name and Number:MRKT 621 - Marketing ManagementCourse credits:3Method of Delivery:Face to Face (Vancouver Campus)Term:Spring 2019Course Start Date:April 1st, 2019Course End Date:June 12th, 2019Name of Instructor:Mehdi AkhgariInstructor Contact Information:The official mode of communicating with all instructors is throughMyUCW.Additional Contact Information:OFFICE HOURS on Wednesdays, 2:30 p.m. – 3:30 p.m. or byappointment.Email: [email protected]1.0 Course Description:Marketing principles that will help students implement a marketing strategyfor an organization. Included are: the marketing environment, segmentation, positioning, consumerbehaviour, customer care, marketing research, branding, pricing, distribution and promotion. Emphasisis placed on an analysis of changes in the marketplace that affect an organization’s future.1.5Course Prerequisite(s):Completion of Tier 12.0 Learning Goals:This course will teach students about marketing management principles that willhelp them implement a marketing strategy for an organization, as well as understand strategically howto respond to market conditions and competitors. Topics covered will include:Developing and implementing marketing strategies and plansUnderstanding markets, market demand and the marketing environment
UCW Course Syllabus for MRKT 6213/30/2019Page 2Creating customer value, satisfaction and loyaltyAnalyzing consumer marketsIdentifying market segments and targetsCreating brand equityPositioning and dealing with competitionProduct strategy and marketing through the product lifecycleDesigning and managing servicesPricing strategiesManaging distribution channelsRetail and wholesale managementDesigning and managing integrated marketing communicationsManaging mass communicationsManaging marketing in a global economy3.0 Learning Outcomes:1.Understand and apply the components of marketing management within an organization intoday’s business environment.2.Prepare a marketing plan incorporating the segments that will be discussed in the course for aclient. The above course objectives will be accomplished through:oCritical analysis of case studies in classoApplication exercisesoExploration of marketing concepts and application through weekly in-class discussionsoMidterm examoFinal exam4.0 Required Course Materials, Resources, Textbook(s):Course Case and Note Packet – Students need to buy from Harvard Business Publishing through following link: Marketing – Real People, Real Choices, 4thCanadian Edition, Solomon, M, Marshall, G, Stuart, E,Smith, J, Charlebois, S, & Shah B. (Ed.) Pearson. ISBN 978-0-13-262631-65.0 Recommended Course Materials, Resources, Textbook(s):Publication Manual of the American Psychological Association, APA, 6th edition ISBN: 978-14338-0561-5The following is a partial list of sources you may wish to consult:oCalifornia Management ReviewoBusiness Horizonso

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