chapter 2 - Moral Issues in Business Chapter Two Normative Theories of Ethics Consequentialist Theories Consequences and results Non eonsequestalishm

chapter 2 - Moral Issues in Business Chapter Two Normative...

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Moral Issues in Business Chapter Two Normative Theories of Ethics Consequentialist Theories - Consequences and results Non eonsequestalishm is deontology Egoism - Adam Smith • Egoism is a consequentialist theory. What matters for egoists is the consequences of their actions for themselves. • Utilitarianism - Bentham and Mill (utility and usefulness) Utilitarianism is a consequentialist theory. Right and wrong depends on the consequences of one’s actions for everyone who might be affected by them. Who and how will they be affected by my actions Jeremy Bentham Bentham was a hedonist. He believed that happiness was a matter of more pleasure and less pain. Bentham thought you could assign pleasure points to an action according to the following categories: Intensity: How intense is the pleasure? Duration: How long will it last? Certainty: How sure are you that the pleasure will occur? Proximity: How soon will the happiness occur? Fecundity: How much more pleasure will this lead to? Purity: How much pain will be mixed with this pleasure? Extent: How many people will experience the pleasure? Quality vs. Quantity Bentham: Pushpin is as good as poetry. Mill: It is better to be a human being dissatisfied than a pig satisfied. Bentham believed that all pleasures should count equally, but Mill believed that humanity would be better off if the intellectual, moral and aesthetic pleasures were more valued.
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