BSBMKG417 Task 2 - Assessment Cover Page BSBMKG417 u2013...

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Student Declaration To be filled out and submitted with assessment responses I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded with any other student(s). I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against me according to the process explained to me. I have correctly referenced all resources and reference texts throughout these assessment tasks. I have read and understood the assessment requirements for this unit I understand the rights to re-assessment I understand the right to appeal the decisions made in the assessment Student name Nathawarat Kaewsaeng-in Student ID number 47673 Student signature ณฐาวรัตถ์ Date Task Number 2 01/2019 Task 2: Prepare marketing tools and techniques Assessment Cover Page BSBMKG417 – Apply marketing communication across a convergent industry greenwichcollege. edu.au RTO Provider 91153 - Cricos Code: 02672K
Performance objective You will demonstrate skills and knowledge required to prepare marketing tools and techniques. Assessment description In response to a simulated business scenario, you will evaluate marketing tools and prepare a written proposal. You will then develop samples of convergent tools and techniques. Note : Prepare to implement (or realistically simulate implementation of) tools and techniques in Assessment Task 3. Procedure 1. Read the case study. 2. Using the case study provided, meet with your assessor to discuss potential, realistic campaign scenarios, and to agree on timeframes for completion of this assessment task. 3. Undertake research into applicable convergent tools and techniques, including some from traditional sectors that may be applied to a divergent media environment. Consult networks and expert advice; review online and print information; review organizational documents such as Marketing plans: Identify WORK’s objective and target group Create marketing strategy Prepare cross sector marketing tools and techniques - consult with team members - observation - customer feedbacks - statistical data analysis - review policy and procedure of each sector Apply convergent marketing communications Marketing audits:

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