Merger of Electrolux and GE Appliances.docx - Merger1...

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Merger1Merger of Electrolux and GE AppliancesIntroductionElectrolux Appliances dates back to the year 1900, when Mr. Axel Wenner-Gren introduced the first world-class vacuum cleaner in Stockholm. At the initial stages, the name of the company was AB Lux. AB Lux started the company to produce kerosene lamp for the outdoor purposes. Later on, it introduced the vacuum cleaners and then many other home appliances that caters to the needs of consumers all over the world. Electrolux Appliances is a multinational manufacturer of home appliances, headquartered in Stockholm in Sweden. It occupies the second place in the world leadership next to American Whirlpool Appliances and grows to this extent of global leader through various mergers and acquisitions. GE Appliances, founded in the year 1904, brought out its first product cooking appliances. It is the sub-unit of Home and Business Solutions situates at Louisville, Kentucky and brings more than 90% of revenue to the North America. It manufactures a number of products useful for consumers and such products are refrigerators, freezers, cooking appliances, dishwashers, washers, dryers, air-conditioners, water heaters and water filters systems. Though the company brings out many high quality branded products, the annual reports show insufficientrevenue and net profit. Recently, the company concentrates in industrial technologies and moves away from the consumer appliances. The Swedish company Electrolux wants to take over the GE

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