Unformatted text preview: -“efficient separation”: women’s magazine-relating to ad by race-“special relationship”: loyalty to media outlet IV. Using a strong slogan:-creating “brand image”-slogan makes strong impact V. Conclusion: Asics® ad uses different tactics to link their brand to personal fitness of the body, mind, and soul....
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This note was uploaded on 04/02/2008 for the course JOURN 201 taught by Professor Downey during the Spring '08 term at University of Wisconsin.
- Spring '08