Unformatted text preview: -“efficient separation”: women’s magazine-relating to ad by race-“special relationship”: loyalty to media outlet IV. Using a strong slogan:-creating “brand image”-slogan makes strong impact V. Conclusion: Asics® ad uses different tactics to link their brand to personal fitness of the body, mind, and soul....
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- Spring '08
- Advertising, Brand, Kassie McLaughlin, Asics® magazine, Kassie McLaughlin TA