Topic 4.pptx - Topic 4 Models of Communication Course Learning Outcome \u2022 Explain the communication models \u2022 Differentiate each characteristic of the

Topic 4.pptx - Topic 4 Models of Communication Course...

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Topic 4 Models of Communication
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Course Learning Outcome Explain the communication models. Differentiate each characteristic of the communication models. 12/24/2019 2
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Why do theorists create models (of communication, etc.)? 12/24/2019 3
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Introduction Theorists create models to describe how things work Over the years, scholars of communication have developed a number of models, which reflect increasingly sophisticated understandings of communication process 12/24/2019 4
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Communication Models Linear Models Interactive Models Transactional Models 12/24/2019 JKom, SMMC A172 5
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Linear Model Here information is transmitted from sender to receiver via a channel without the sender receiving any feedback 12/24/2019 7
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For example: Talking to a person and that person is ignoring you 12/24/2019 8
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Aristotle’s Model of Communication The first & earliest linear model by Aristotle, the teacher of rhetoric who put up an academy to produce good speaker He proposed model before 300 B.C The model stresses on the importance of audience role in communication chain It is more focused on public speaking than interpersonal communication. 12/24/2019 JKom, SMMC A172 9
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Continue Aristotle advises speakers to build speech for different audience on different time (occasion) and for different effects. Keypoints: Ethos: Source credibility Pathos: Understanding audience Logos: Pertains to message, design, and strategy 12/24/2019 JKom, SMMC A172 10
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Laswell’s Model Laswell (1948) described communication as a linear or one-way process in which one person acted on another person This model consisted of 5 questions that described early views of how communication worked: 1. Who? 2. Says what? 3. In which channel? 4. To whom? 5. With what effect? 12/24/2019 JKom, SMMC A172 12
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Continue Laswell’s model is about process of communication and its function to society. Three functions for communication: Surveillance of the environment Correlation of components of society Cultural transmission between generation This model suggests the message flow in a multicultural society with multiple audiences.
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