Chapter 4.pptx - CHAPTER 4 The Concept of Mass...

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CHAPTER 4The Concept of Mass Communication1
OUTLINE1.DEFINITION & PROCESS OF MASS COMMUNICATION2.FUNCTION OF MASS COMMUNICATION3.MAIN AREAS OF MASS COMMUNICATION2
DEFINITION & PROCESS OFMASS COMMUNICATIONThe simplest definition of mass communication is“publiccommunication transmitted electronically ormechanically.”In this way messages are transmitted or sent to large, perhapsmillions or billions of people spread across the world.How are these messages sent ?They are sent through different forms of mass mediasuch asnewspapers, magazines, films, radio, television and Internet.Media is the plural for the word ‘medium’ or ‘means ofcommunication’.Means of communication is also called channelof communication.Mass communication can therefore be defined as‘who’,sayswhat’, ‘in which channel’, ‘to whom’, ‘with what effect’.3
DEFINITION & PROCESS OFMASS COMMUNICATIONThe invention of paper and printing, and later newspapers,were the first steps towards mass communication.But it was only through the telegraph, invented by Samuel F.B. Morse in 1835, that messages could be sent to longdistance using a code.The next step was to send messages through human voice.Alexander Graham Bell in 1876 succeeded in using wires tosend the human voice across long distances.

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