MS-95_15.pdf - No of Printed Pages 2 MANAGEMENT PROGRAMME Term-End Examination 10407 June 2010 MS-95 RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS

MS-95_15.pdf - No of Printed Pages 2 MANAGEMENT PROGRAMME...

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No. of Printed Pages : 2 MANAGEMENT PROGRAMME Term-End Examination June, 2010 10407 MS-95 : RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS Time : 3 hours Maximum Marks : 100 (Weightage 70%) Note : This paper contains two sections. Section - A and Section - B. Attempt any four questions from Section - A, each carrying 20 marks. (iii) Section - B is compulsory and carries 20 marks. SECTION - A Explain the meaning of Research in context of making intelligent decisions. Thus, discuss the need for research in business decision making. Define secondary data. State their major sources and point out the dangers involved in their use and the precautions necessary to use them. Illustrate with examples. What is a Likert scale ? Why is it called a scale of summated rating ? Briefly discuss how a Likert scale is developed ?
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