MS-95_12.pdf - No of Printed Pages 3 MS-95 MANAGEMENT PROGRAMME Term-End Examination tr Ln December 2013 O MS-95 RESEARCH METHODOLOGY FOR MANAGEMENT

MS-95_12.pdf - No of Printed Pages 3 MS-95 MANAGEMENT...

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MS-95 No. of Printed Pages : 3 tr - ) Ln O MANAGEMENT PROGRAMME Term-End Examination December, 2013 MS-95 : RESEARCH METHODOLOGY FOR MANAGEMENT DECISIONS Time : 3 hours Maximum Marks : 100 (Weightage : 70%) Note : (i) This question paper contains two sections Section-A and Section-B. (ii) Attempt any four questions from Section-A, each carrying 20 marks. (iii) Section-B is compulsory and carries 20 marks. SECTION - A 1. Define "unit of analysis" and "characteristic of interest". If your research problem entails sales of a drug manufactured by a pharmaceutical company, what could be these units and characteristics ? MS-95 1 P.T.O.
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