MS-95No. of Printed Pages : 3tr-)LnOMANAGEMENT PROGRAMMETerm-End ExaminationDecember, 2013MS-95 : RESEARCH METHODOLOGY FORMANAGEMENT DECISIONSTime : 3 hoursMaximum Marks : 100(Weightage : 70%)Note : (i) This question paper contains two sectionsSection-A and Section-B.(ii)Attempt any four questions from Section-A, eachcarrying 20 marks.(iii)Section-B is compulsory and carries 20 marks.SECTION - A1. Define "unit of analysis" and "characteristic of interest". If your research problem entails sales of a drug manufactured by a pharmaceutical company, what could be these units and characteristics ?MS-951P.T.O.