Badminton.docx - HISTORY OF BADMINTON The origins of the...

This preview shows page 1 - 3 out of 7 pages.

HISTORY OF BADMINTONThe origins of the game of badminton date back at least 2,000 years tothe game of battledore and shuttlecock played in ancient Greece, China, andIndia.A very long history for one of the Olympics newest sports! Badminton tookits name from Badminton House in Gloucestershire, the ancestral home ofthe Duke of Beaufort, where the sport was played in the last century.Gloucestershire is now the base for the International Badminton Federation.The IBF was formed in 1934 with nine members: Canada, Denmark, France,Netherlands, England, New Zealand, Ireland, Scotland, and Wales. The UnitedStates joined four years later. Membership increased steadily over the nextfew years with a surge in new members after the Olympic Games debut atBarcelona.The first big IBF tournament was the Thomas Cup (men’s world teamchampionships) in 1948. Since then, the number of world events hasincreased to seven, with the addition of the Uber Cup (ladies’ team), WorldChampionships, Sudirman Cup (mixed team), World Juniors, World Grand PrixFinals, and the World Cup.The World Cup invitational event started in 1981 and is organized by theInternational Management Group (IMG). The World Cup series is due to end in1997, and the IBF is considering organizing exhibition matches featuring theworld’s top players to replace the World Cup.For the recent Thomas and Uber Cups in Hong Kong, the sale of commercialand television rights was a multimillion dollar contract. And it’s not just inAsia. In Europe also, there’s a growing number of companies bidding forrights. Television companies worldwide are already buying exclusive rights tothe 1997 World Championships to be held in Glasgow, Scotland.A turning point in badminton’s growth was the $20 million tripartite contractin 1994 for sponsorship of the World Grand Prix Finals. Under the terms ofthe deal between the IBF, IMG, and STAR TV, STAR injects the monies intothe promotion and development of badminton. In return, STAR gains totalexclusivity for the exploitation of the commercial and television rights to theWGP Finals. “The deal was good for both main parties,” said David Shaw,IBF’s executive director, who was brought into the organization with a brief togrow the sport. “We needed a strong partner in television, and thebroadcaster had identified badminton as a vehicle which would attractaudiences across Asia to its prime sports channel.”
The next phase in the rise and rise of international badminton has been toretake the USA. The U.S. was an early member of the IBF and initially one ofthe most successful. When the Uber Cup was introduced in 1956, Americanswon the first three events. But then interest waned.Badminton is a well liked and familiar sport in the USA but, predominantly, isusually played as a fun game in the backyard or on the beach. We know thatonce Americans see the other badminton—international badminton, theworld’s fastest racket sport—they will want to see and play more. The Atlanta

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture

  • Left Quote Icon

    Student Picture